I made a great business decision. One that will affect the future of my business!
When the COVID 19 pandemic hit Australia and then Tasmania in April 2020, I made a quick decisive decision to fast track an idea I knew was inevitable.
I needed a Plan A. Noble Ink is a local go to destination for Printing, but how could I make it more streamlined, a wholly customer focused experience, one that allows you to shop and design products from the comfort of your home and reach people from anywhere in Australia and beyond.
Every business I knew had or was starting to bring their products online and here I was stuck with an out-of-date website that served really no purpose but as a contact page and a little bit of info about Noble ink.
I had known for a while that my website needed a complete overhaul to reflect my new products and services and this is where Sarah Crawford and her team from A Lined Design came to the rescue! She had just finished the Buy from Tasmania website and I was very impressed!
Thankfully, Sarah made time in her schedule for me and we chatted to map out my ideas and the future of Noble Ink and right there from our first chat I knew I had engaged in the right team for the job!
The whole process was extremely professional.
We used a system called Click Up to communicate and organise our documents. It meant everyone on the team including myself could see what stages we were at in the project. Very much a Project Managers’ tool!
A copywriter from A Lined Design was given the task of understanding my back story, addressing the tone and language, and making every word you read on the website come alive! A very skilled job and Dawn is a master at work as well as an artist and creator at roo spotting, go check her art out!
I engaged professional local photographers Fred and Hannah, who spent a day creating beautiful photographs of the business, capturing that story about me through a lens, how I started my business from a market stall, met my first customer, became the print supplier for Telstra, print supplier for the gloaming TV, award winning local business, hunger for the best, glint in my eye kind of look! These guys were so good and connected and communicated with me so well.
Product Photography was next up and that was where some handy work with my trusty camera and artistic skills came in. I seriously underestimated how many products I actually have!
Lastly, the final check list!
Payment gateways, terms and conditions, privacy policy’s, freight, mobile and tablet ready, blog written and launch day!
The whole process could not have been done by any other than the team at A Lined Design.
They worked tirelessly to bring Noble Ink into the future, one to rival the big franchises. A local business supporting a local community and business in Tasmania, Australia and beyond.
We are all very proud of what we have achieved from turning a vision into reality.
Welcome to my new website!
Enjoy the experience and please ask questions. We are here to help you get the best service and product for your money!
Paul
2 comments
The Real Person!
It’s been such a pleasure, Paul! I’ve had so much fun sorting out your website – I can’t wait to see where it takes you. It’s been a super fun build.
Paul
Thank you Sarah and Team!